Revolutionising Industrial Control with Adaptive Intelligence We are a company dedicated to developing cutting-edge adaptive intelligence solutions for industrial control and robotics. Our mission is to unlock the power of AI to create more resilient, adaptable, and efficient industrial processes, ultimately leading to a more sustainable future.

Our Mission

Enabling tomorrow’s sustainable production and robotics through the development of revolutionary adaptive AI control and optimisation systems.

Our Vision

Discovery and harnessing the transformative power of adaptive intelligence to build a future where smarter technologies work for our planet and its people.

Meet the Leadership Team

Dr. Matthew Carr 

Chief Executive Officer & Co-founder

Matt completed his PhD in Plasma Physics and Nuclear Fusion Technology at the University of Sydney, Australia.

Dr. Alex Meakins 

Chief Scientific Officer & Co-founder

Alex completed his PhD in Fusion and Plasma Physics at Imperial College London, UK. 

John Shaw

Chief Operations Officer

John has 30+ years experience leading product management and software engineering teams, having worked in startups and corporates such as IBM, Microsoft and Sophos.

James Thadchanamoorthy

Chief Finance Officer

James is a commercial CFO with 25+ years of experience. The last 15 years have been spent in the SME environment, supporting the development, commercialisation and scaling of novel technologies and high potential businesses.

Michael Harveson

Executive Vice President: Commercial

Michael brings 15+ years of experience leading commercial strategy and taking complex technologies to market across sectors like telecoms, industry, automotive, and energy. He has built and scaled businesses at startups and global firms including SUSE and VMware.

Dr. Obadah Zaher

Vice President:
Product Management

Obi completed his PhD at the University of Strathclyde in Advanced Control System Design and held product management leadership roles in large corporates such as  Spirax Sarco and Cavendish Nuclear.

Mathias von Essen

Head of Applications 

Mathias has 15+ years of experience in automation, software engineering, and technical leadership, having worked in research, startups, and companies such as Oxbotica. Co founded Fibrobotics Oy based on his expertise in automation and robotics.”

Dr. Rebecca Ramjiawan

Head of Modelling

Rebecca completed her PhD in Particle Physics at the University of Oxford, UK. She went on to hold a Senior Fellowship at CERN, tasked with modelling and designing high-energy particle accelerators.

Jamie Bayne

Head of AI

Jamie has 10+ years of AI experience spanning deep learning research, deployment of cloud-based multi-modal AI pipelines, and applying reinforcement-learning to real-world robotics and industrial contexts.

Meet the Board

Dr. Stephen Cook

Non-executive Director, Chairman

Steve holds 24 years of deep / clean tech experience at BP, leading commercial innovation including scale-up and corporate venture units. He spent the last 6 years as chairman, NED or advisor to hi-tech businesses.

Michael Dolbec

Non-executive Director

Michael is a venture industrialist focused on the digital transformation of industries through augmentation of human expertise with machine data and AI. He previously held investment leadership roles at: GE, LG Electronics, Orange, 3Com and IBM.

Dr. Charles Haythornwaite

Non-executive Director

Charlie has a passion for how emerging technology can solve problems that matter and devising marketing strategy to successfully establish new startups. He has led multiple successful investments and sits on the boards of many hi-tech companies.

David Mushin

Non-executive Director

David brings a wealth of business experience and industrial expertise from a highly successful career in industrial automation and software. Highlights include EVP at Aspentech, COO at Hyperion, Chairman & CEO at Broner Metals and Executive Director at Greycon.

Prof. Rob Buckingham FReng OBE

Non-executive Director

Rob has a successful career in robotics that has included lecturing, co-founding a robotics company and currently serving as an executive director for the UK Atomic Energy Authority as the head of RACE (Remote Applications in Challenging Environments) for the last decade.

Our Founder’s Story

Academia
After successful early careers in academia, aerospace and scientific research, Matt and Alex first met at the UK Atomic Energy Authority (UKAEA) in 2013. They worked as senior physicists at the Culham campus where they performed novel research in advanced statistical techniques, algorithms and physical modelling for nuclear fusion. They quickly became friends through a shared passion for AI, data science and plasma physics.

Innovating

Over many years Matt and Alex watched the AI boom and resurgence that began with DeepMinds 2013 breakthrough of AI playing Atari. Although AI technology has found many big successes in image analysis, speech recognition and now LLMs, it’s notable that conventional AI has so far failed to make an impact in control systems. Alex did his PhD in neuroevolution, an advanced AI technique that allows the incorporation of biologically inspired ideas such as neuroplasticity. Alex believed that these ideas held the key to making neural networks that can learn and adapt at the edge.

Luffy AI

Matt & Alex decided to cofound a startup company around a new approach to AI control and optimisation in 2019. They co-founded Luffy as a team spinout of UKAEA and began developing their unique adaptive intelligence framework, focusing first on robotics applications and later moving into industrial process control & optimisation. A shared passion for technology, breakthrough performance and environmental sustainability has helped Matt and Alex build a highly sophisticated technology and organisation that is energised to deliver transformational value for the industrial and robotics sectors.

Funded by

Join Our Team

We are always looking for new talent. If you would like to send us your CV, please send an email to careers@luffy.ai

Open jobs are posted on our LinkedIn page.

Luffy AI’s Commitment to Sustainability

Our commitment to sustainability is at the core of everything we do. 
We believe that the future of industrial automation lies in optimising not only for performance but also for the planet. By harnessing the power of adaptive intelligence, we create intelligent, adaptive solutions that not only optimise industrial processes and efficiency, but also minimise environmental impact by reducing waste, emissions and energy consumption. We believe that innovation and responsibility go hand in hand. Our passion for sustainability fuels our innovation, ensuring that every system we develop is designed to support a greener, more sustainable world. 
Partner with us, so that together we can build smarter systems today for a better planet tomorrow.

Get in Touch

We work with your team to develop system models and a training curriculum that accommodates physical tolerances, safety limits, process scenarios and control uncertainties, while simultaneously and continuously optimising around your value drivers.

Get in Touch

We work with your team to develop system models and a training curriculum that accommodates physical tolerances, safety limits, process scenarios and control uncertainties, while simultaneously and continuously optimising around your value drivers.

Scroll to Top